If you have a business or website that is in need of new traffic and sales, you should definitely be using Instagram to power those efforts. In order to get started, here are some basic tips and tricks for growing your business on Instagram.
Use hashtags to reach your target audience, plan out your content ahead of time, and follow influencers and competitors. These two recommendations in themselves are more than enough to start building your Instagram following, while also getting use to the platform and how content creation and marketing works.
By using these tips, you’ll soon be well on your way to becoming a social media powerhouse. Read on to learn how you can grow your business with Instagram.
Getting Your Business on Instagram
For your business account, setting up a call to action is crucial. Instagram allows you to link your profile to your Facebook business page, and you can use this to advertise your product. Your profile name, which is bolded text above your bio, will appear in search results under your username. Use the profile name as a chance to give your business more detail. Include details about your location and business services. You can also include a call to action in your bio.
Next, consider what kind of content works for your brand. What type of content appeals to your target audience? The type of content you post should match your brand and your schedule. Research your target audience and competitors to determine which type of content will work for your business. Find out which niches are active on Instagram and how to target them. Consider what types of content will drive traffic to your website and storefront. If you want to learn more about the best Instagram content, sign up for our free masterclass.
Using Hashtags to Reach Your Audience
When it comes to promoting your business on Instagram, hashtags can be extremely valuable. While using hashtags on your personal account is not ideal, they are a great way to group your content by topic. This is especially useful if you have a business page and are looking to promote your products and services. Likewise, hashtags can also be useful in your industry if you offer a particular service.
If you are trying to find the right audience for your product or service, you should use relevant hashtags. Instagram’s algorithm helps users find content based on their interests. Use hashtags that will appeal to a diverse audience. If your hashtags are popular, they will likely get more exposure. Otherwise, you may not see your posts. You may end up with a post that nobody wants to read.
Scheduling Out Content to Post Daily
If you’re struggling to stay on top of Instagram posts and want to know how to schedule them in advance, you’ll want to try using a post scheduler. Many social media sites have a tool for scheduling posts, but Instagram is a bit different. You can set up campaigns and schedule them months in advance. Then, when the time comes to launch, all you need to do is repeat the process.
A scheduling tool is an easy way to avoid posting for the sake of posting and keeps your content calendar organized. If you’re already creating social media assets and graphics, scheduling out content to post on Instagram is an ideal way to be efficient. Not only will you have more time to review upcoming posts, but you’ll also be able to write captions using a full keyboard. Scheduling out content to post daily to grow a business with Instagram can also help you get ahead of trends and keep pace with the demands of your business.
Following Competitors and Influencers
If you want to succeed in Instagram marketing, you have to follow the competition. However, following a competitor’s account isn’t the same as following an influencer’s account. Although this strategy may not work for everyone, it does have some benefits for small business owners. It can help you understand what your competitors’ followers are looking for, and you can build your organic strategy accordingly.
The challenge is finding the right influencers to follow. This can be tricky, so you should have a clear goal before beginning your search. Make sure to select micro-influencers with smaller audiences, but higher engagement rates, and don’t just follow them because they have hundreds of thousands of followers. If you’re looking for brand awareness, a high engagement rate means that your followers are paying attention and taking action.
Adding Your Site URL to Account Profile
Adding Your Site URL to Account Profile on Twitter is a great way to generate traffic and build a loyal following, but you should know that you must have a business account to create shoppable posts.
Many users will purchase your products after viewing your posts, and more than half of these users will do research before making a purchase. That’s why you should create a business account on Instagram if you want to get the most out of your marketing efforts.
If you’re unsure how to create a business account, you can use your personal account to post your products, but don’t make the mistake of thinking your business is just another social networking account.
You can use Instagram as a supporting tool for your marketing efforts, or you can directly market your products to your followers. The most effective way to get the most out of Instagram is to write down your goals and monitor them regularly. By doing so, you’ll be more likely to create Instagram content that’s meaningful for your business.